Discover the journey
UX/UI Design
Art Direction
Bringing employees together and keeping them engaged is tough for big companies where information and culture can get lost or muddled. The goal is to create a sense of community and keep everyone informed about what’s happening.
Balmain is introducing a new platform for their teams, designed as an interactive and inclusive experience. This platform will function like a channel, combining all internal communications into one app where employees can immerse themselves in the Balmain spirit.
This summary captures the main points.
Making a string graphical universe related to the collection releases throughout the year. The concept is to be able to change the UI dynamically easily when needed.
Moodboard — Holographic fabric color palette
The app is divided between 4 main hubs with one main goal per hub.
Balmain News — A place to discover what’s going on
Balmain Podcast — Learning in a new way with exclusive cultural content dedicated to all members
Balmain Tribe — Share with your peers and write Balmain story together
Balmain People — Breaking the ice easier
Do less, give more, the homepage is an "all-in-one" homepage with quick access. Curated content with single touch action, the homepage aims to foster quick and efficient interactions, like a daily digest or ritual.
Others screens were created in the user flow such as setting up and editing your profile, connexion screen, app. settings, notifications and covering all edge cases for the different user path.
A UI kit & a styleguide is build to ensure consistency and to design at scale and ease front-end implementation.
The project was met with a lot of time and resource constraints (this was the first time the engineering team developed in app in react native). We had to let go of some of the more superficial elements like scroll animations.
We still managed to get ahead of the timeline towards the end and made the decision to add functionalities over embellishments.
Reflecting on the initial version, we identified an opportunity to enhance engagement and retention by incorporating gamification elements. This was missing in the first iteration and could serve as a powerful driver for user interaction and long-term loyalty in future updates.
Next step — Gamification
